CPG rebate and cashback programs
Consumer packaged goods promotions are high volume and low value per claim, which makes the cost and speed of processing the whole argument. A claim worth five dollars cannot carry six weeks of administration and a printed cheque.
The economics of a small claim
A grocery rebate is usually a few dollars. Once a processor has keyed it, reviewed it, printed a cheque and mailed it, the cost of handling the claim can approach the value of the offer.
Validating from a photographed receipt and paying to a digital card removes the postage, the printing and the data entry entirely. The claim is decided in under ten seconds and paid the same day.
The basket is the point
A grocery receipt is a complete picture of a shopping trip. It shows the retailer, the location, the date, the total spend, and everything else in the basket alongside the promoted product.
For a CPG brand that is rare and valuable. It shows which retailers the promotion is really moving product in, what else the buyer of a brand buys in the same trip, which competing brands sit in the basket next to it, and what a promotional buyer spends overall.
- Competitor products detected across every claimed receipt
- Retailer and regional performance measured from actual purchases
- Basket composition and total spend for people who buy the brand on promotion
- Audience segments ready to push to a CRM, including deal seekers and repeat buyers
Try me free and satisfaction guarantee programmes
Try me free and money back offers use the same machinery but they are not rebates and should not be described as such. A rebate rewards a qualifying purchase. A money back guarantee refunds a purchase the buyer was unhappy with. They imply completely different things about the product and they are budgeted differently.
Both run on the engine. The distinction matters in how the offer is written, not in how the claim is validated.
Common questions
Is the submission portal branded to us?
Yes. The whole consumer journey, from the submission form through to the gift card delivery email, is branded to the brand's guidelines. SondarLogic does not appear to the consumer.
Can you detect competitor products on a claimed receipt?
Yes. The full line item detail is extracted from every claimed receipt, so competing and complementary products in the same basket are identified across the programme.
Can you handle a high volume promotion?
Yes. Claims are processed in order as they arrive, with no manual bottleneck on compliant submissions and no batch run to queue behind.
Is a money back guarantee the same as a rebate?
No. A rebate rewards a qualifying purchase. A money back guarantee refunds someone who was dissatisfied. They send opposite signals about the product and they are funded differently, even though the claim mechanics look similar.